I treat myself to this brand when I really need to feel pampered and also when I want to share with someone and pamper him too. It's rich ice cream with strong memorable flavors, and I can often get small serving sizes so that I can just share with family without having to scoop it out. It comes in enough flavors that I can find something good for everyone in the house. Two favorites deserve special mention here. Cherry Garcia is the one my husband loves, and mine is Chocolate Therapy.