Rice cereal choices are pretty standard as far as a first cereal for babies. There are a few different options in terms of brands but the quality and texture of the rice cereal is pretty standard. The innovative packaging is what sets Beech-Nut Rice Cereal apart from the other brands. I love that Beech-Nut offers the option where you can pour the rice cereal from a spout. Rice cereal is very light and it is difficult to contain all of it in the bowl if you are pouring it from a bag or from a box. The pour spout on the Beech-Nut container concentrates the flow of the rice cereal and minimizes the mess that is created. I find that I get the most value out of Beech-Nut Rice Cereal because of the design of the container. I also like that I am able to find manufacturer coupons for this product. Overall, I am very satisfied with Beech-Nut Rice Cereal and plan to continue to use this product.