My daughter is absolutely obsessed with these, and she has been since she started eating solids. They are easy for beginner eaters to eat because they pretty much melt after being in your mouth for a second (yes I have tried them). The flavor is full and delicious (surprisingly). They go quick because once you give them to your child, they just don't stop. They are also super easy to bring along anywhere because it has a tight lid. There is a huge variety of flavors.