First of all, the picture shown is the scrub not the mask. I have not used the scrub, pictured, but this review is for the Clay Warming Mask as stated by the title. This is by far the worst mask I've ever used. Thankfully I didn't have to pay for it as it was a gift, but if I had, regardless of the price, I would not buy it. The first time used it, it was terribly difficult to wash off after the five minutes it states to leave it on. After I managed to get it off, my face felt sticky. Like I ate something sweet and got it on my skin and forgot to wash it off. I never give up on something the first time unless it injures or breaks me out, so I experimented with this mask. I tried to leave it on a shorter time, tried putting thinner layers on my face, and doing both of those in combination. No matter what I did, my skin felt sticky rather than clean and refreshed. Every other clay mask I've used has been given me a fresh and clean feeling. Effectiveness This product worked for my skin horribly and caused it to feel sticky. Ease of Application This is the only ten I'll give because if you can read instructions or put on lotion, you can apply this mask. Scent Nothing outstanding about the scent.