I wear flip flops almost every single day because of where I live (it is always hot!). However, wearing flip flops means that I have to pay extra special attention to my feet or they will end up looking dried out, flaky, and just plain yucky. This cream is wonderful for that purpose! I often suffer from dry heels and this cream helps that problem so much. It absorbs into the dry and cracked skin of my heels, helping the dead skin to peel away. My heels look renewed and the skin is soft and so much nicer after using this product. I do not just use it on my heels though. I also put it on the rest of my feet with a pair of socks to get the maximum moisturizing potential out of the cream. It is an affordable cream that works great, lasts a long time, and smells so good! I would expect nothing less from Bath and Body Works. Because of this cream, my feet stay soft and looking great by using this cream and I would definitely tell others about using it!