I love to look through the Avon books to see what they have. I grew up with Avon, my mother-in-law sold it for many years and I sold it as well. Avon makes good products. I am always looking for a good eyeliner but I dislike buying them because they usually don't work as I would wish. I found one in the Avon line that works very well. It goes on smoothly, smudges easily and has an applicator on the tip to make smudging easier. About the only con I would have about this product is that I wish it had a plastic cap on the end of the applicator so that, in my mind at least, it would remain freer of germs and bacteria. I think this eyeliner is about average in price. I ordered it but the Avon representative never brought it in so I pretty much forgot about it. One day I came in to work and it was laying on the desk. She told my boss she wasn't going to charge because she hadn't gotten my order to me in a timely fashion. Although I appreciate the sentiment, I would have been happy to purchase it. Now that I know how well it works, I need to find another representative to purchase more. Highly recommended.