I love going to Aveda for facials but can't do so on a regular basis because they are so expensive. I have always been happy with Aveda products so I figured I would give this product a try. I wasn't disappointed. This product is a wonderful addition to my skincare routine. It is especially wonderful in the winter when my skin can get dull and dry from the wind and indoor heat. It removes dead skin cells and provides a deep clean leaving skin literally glowing. The only down side is that this is pricey, but compared to paying for a facial, this is a real bargain. Effectiveness This product is extremely effective in providing you with skin that feels and looks wonderful. You can feel like you had a facial while you are in the comfort of your own home. Ease of Application It is extremely easy to apply this mask. You simply squeeze the tube to get your desired amount and then apply it to your face. The first time or so using it you may have to play with the amount you actually put on, but it is easy to do. You use your fingers and don't need a brush. Scent This has that "aveda" scent that a lot of their products smell like. It is very light and pleasant and doesn't linger.