I am in love with most Aveda products, but I especially love their Botanical Kinetics Creme Cleanser. It is gentle enough to use on sensitive skin, but also tough enough to remove makeup. That is right! You do not have to remove makeup before using this product! Just squirt one pump in your palm, lather it up, and apply to your skin! The creme cleanser uses plant-derived oils for those of us who are chemical conscious. Effectiveness Very effective. It removes surface level makeup and dirt, as well as the grime that is not as obvious. I also love that it is a creme cleanser, meaning it will slightly moisturize your skin as well while it is cleaning it. Ease of Application Very easy to apply! The pump attached to the top of the bottle makes portion control very simple, I use one squirt for just my face and one and a half squirts if I am cleansing my face and neck. Scent Aveda Creme Cleanser has a light, fresh scent that will leave you feeling clean and energized. Love!