This product offered the perfect solution for my camera loving son who would otherwise be tempted to snag my (not so kid tough) professional camera. From a young age he has been fascinated with taking pictures and wants to take actual pictures alongside my husband and I- not just pretending to, like many toy cameras do. This one lives up to its name and has take lots of use- perhaps bordering on abuse even- from a very active little boy. I was so happy with this product I decided to gift one to my 3-year-old niece as well, with similarly positive results. It is durable and long-lasting. The perfect size for little hands and very simple, straightforward operation that you would expect for the target toddler and preschool audience. The only thing is that you have to be realistic about what you're getting- it's not meant to be a camera that takes good quality pictures. They are very small and grainy, but for the price and for the quality overall you really can't beat this toy.