I give the up & up brand a ten out of ten because it works just as well as the name brand! It is also sold for a much cheaper price. I love that it has a ton of the scrubbing beads in it and they do not skimp on that. It makes such a great exfoliation and it gets really deep down into the pores for a healthy clean. The apricot facial scrub keeps my skin much nicer and newer looking than any other cleanser out there. Scrubbing with this cleanser is so easy to remove all the dead skin and left over dirt and debris. It is also very effective at removing makeup at the end of the day. Overall this is a great product and I love using it. Please try it yourself! Ease of Application It is very easy to get a good lather with this and the exfoliation starts right away. You can never use too little or too much, but make sure not to rub your face raw! Scent I love this apricot scrub for the scent as well. It has a light fresh scent that does not overpower. The cleanser also leaves a nice scent that can be smelled for just a few minutes.