The mark. Get Bright Hook Up Highlighter is a really great idea. The best thing about it is that you can connect something else to the other side! I love putting my concealer (good riddance) on the other end, that way I can have my two most-used face hook-up products in the same place. This does a great job of brightening my face, as it promises. It makes me look more rested, and helps reflect the light to also help make my face look generally more-rested and awake. I also like using some of it by my browbone to help open up my eyes. The product is a liquid-cream consistency and it spreads really easily. You could use it with a brush (I would use a foundation or concealer brush, not a brush meant for dry things like an eyeshadow brush) or just apply it with your fingers. It works well with layering especially with eyeshadows. It is a really great value for the price and it is definitely a must-have when it comes to face products!