I like to treat myself to a mask once or twice a week. I rotate between different ones because there are so many out there and most have their own unique qualities. I bought this from my Avon representative. You can buy it online directly from the mark website but I like to help the ladies out there that are trying to make extra money for themselves. I found this mask to be what it said which is cool, calming, and hydrating. It isn't terribly expensive but more expensive than the Freeman and Queen Helene masks I also use. Avon and mark often have sale and outlet catalogs and I usually wait for those to buy this. Give mark Clam Yourself Hydrating Mask a try. Give yourself a little treat that feels good and improves the quality of your skin at the same time. Effectiveness This mask has a lot of great ingredients. It contains wheat germ, sea moss, lemon, orange, and cucumber extracts and aloe. It is gel based and feels cool when you put it on. I find this soothing after a hot summer day. It did an excellent job of hydrating my skin which plumps it out making fine lines appear faded. It makes my face very soft. Ease of Application This is not hard to use. Just apply a thin and even layer over your face and neck if you choose. Let the mask dry for 15 minutes and rinse off with warm water and a washcloth. Scent This has a light and refreshing scent.