To be honest I don't see the point in this rice cooker. I don't see why it has to be made all complicated when it is so easy to cook. Why make something so easy in to a challenge to make? Performance I guess I will have to give this an eight. It does the job of cooking rice and it didn't burn at all or stick to the inside. Ease of Cleaning It is alright to clean you have to pull some things out and wipe out the inside, but I cant help but think that a regular pot with a lid would be so much easier. Ease of Use I suppose that it is easy to use, you basically set it and forget it. I just don't understand why I need all the extra buttons and gears to just simply cook rice. It seems silly to have all of the extra features. Durability I have not had this product long and I have not used it that much, so I can't really say if it is that durable or not. Design I can not stand the design at all! I think that it is gaudy and looks awful in my kitchen. personally I never would have ever bought this product and I cannot wait to give it to someone else as a gift.