If you love rice like our family does, you probably already know that Zojirushi is the best out there. It's a Japanese brand that makes quality products - the prices speak for themselves, but you get what you paid for. The problem is, that a lot of Zojirushi products look old-school, with flowers and weird designs. For a modern family, we wanted a rice cooker that has the quality of Zojirushi and is not ugly! This is the one we found! It's the perfect size for our small family of three and it matches our other appliances. It's very easy to use. Just push the buttons for based on your preferences. A tip: You can also use this to steam already cooked foods. Just put your food in an oven-safe bowl and add a small amount of water so it steams! Durability These last for a long time. My mom has her Zojirushi rice cooker for over ten years and it still works perfectly! Design Finally a Zojirushi that is not ugly!