I give this product top ratings because it's outstanding. This moisturizer does everything it promises and more. This has been the only product to help moisturize my acne-prone skin without making the problem worse, plus, my skin just loves the all natural ingredients! Effectiveness This has been the only moisturizing product to help with my dry skin that doesn't break me out or make the problem worse. Ease of Application This product is very easy to apply. It's thick but goes a long way so you don't need to apply as much as you would with most products. Scent It doesn't smell like chemicals, instead it smells like all natural ingredients.