Like any website warehouse purchase, you want to research the prices and brands including reviews if it's possible. Often the price Woot has is not even close to being the best deal. Other times the prices is exceptional, but the product is inferior- cheap and not worth the asking price even if it's 90% off retail. With that said, occasionally- you won't find a better price no matter how hard you look and the product is well made. I've purchased a couple of lemons, but for the most part I am happy with the value for the products I purchase.