If you like to make your own frosting and icing then chances are you have tried tints and coloring products. Wilton has a massive series of icing colors that you can use to create your own unique shades; they are mixable so if you want something darker or lighter you always have options to add other colors to the icing or frosting. They sell almost all of the colors individually in plastic containers but if you are looking for a specific color series they also have pre-packaged sets that you can get. There are seasonal ones like red and green for Christmas as well as pastels for Easter. The character inspired icing color sets have great eye-popping shades that you can use on cakes. Some of the most popular were Strawberry Shortcake (red, yellow, pink and green) and Batman (black, red, green and purple). The three and four colored sets are great to catch on sale because if you make your own icing you know that they are something that you'll always be able to use. When it comes to tinting or coloring icing, especially with the Wilton products, you need to start with a small amount because it is highly concentrated. You can always add more color to it if you want it darker or to have a stronger tone to it. Unless you have extra plain icing or frosting on hand, it is impossible to soften a color if you add too much. I usually break my icing down in to four containers so I always have extra plain non-colored icing on hand in case I need to lighten a little bit of what I have colored. I use a flat-end toothpick to add the coloring to the icing then mix gently. A little goes a long way but if you are trying to make black icing or frosting you are going to have to add a lot of it to white icing; more than a few times I ended up with a dark or slate gray color and had to go back and add more black to it. Wilton also sells pre-made colored icing if you are having trouble creating a certain shade. Design Not applicable to product. Doesn't Stick Not applicable to product.