I was so dis-satisfied with this shampoo that I wound up taking it back to the store. Yes, it is all natural and does not contain Sodium Laurel/Laureth Sulfate. And it has an absolutely amazing scent. But those things, unfortunately, do not make up for its failings. It's extremely runny and does not lather even a little bit. You have to use so much of it that you'll run out way before you've made up for the price. I could stand less lather if it mean that my hair turned out well afterward, but it didn't. I have long, thick, straight hair. My hair was very dry and brittle, frizzy, and coarse-feeling after a wash with this shampoo, and I actually turned around and washed it again soon afterward because I just couldn't stand how awful my hair felt. I have heard that there was a recent formula change to all the 365 brand hair products and that they were much better before. I wish I'd had a chance to try them then. But as they are now, I wouldn't recommend them to anyone.