I am currently on vacation and picked up White Rain Apple Blossom Shampoo for my trip. I purchased this because it was cheap and something that my boyfriend and I will both use. I usually use shampoo for blondes, but since he has dark hair, it does not make sense to pack two bottles of shampoo and conditioner. Although this is not what my hair is used to, it still works really well. My hair is still moisturized and clean. However, it does not moisturize as well as other shampoos. Also, I need to use two handfuls of this shampoo to get my hair sudsy and clean. Other shampoos, I only use one handful. It is also a little more difficult to wash out. Overall, for a short term use I like this shampoo, especially the price! Effectiveness Does it's job. Cleans and moisturizes hair. Other shampoos are better, but for the price, this shampoo does a great job. Scent Smells amazing. Like fresh Granny Smith apples or a green apple Jolly Rancher. Strong scent and long lasting.