Wella is a great brand. It is the main color/bleach that we use where i work. It is very decently priced and lasts wonderfully! Wella is super easy to apply and is easy to wash out. I have never really had any complaints about it. Ive never had a color turn out like it wasnt suppose to either. Some products dont cover gray well, but this is not one of them. It makes the pain in the butt gray coverage process as easy and simple as it can be!! Shine and vibrancy is no issue for this brand. It will continuously look amazing, no matter what! I, myself, would definitely recommend this brand to anyone out there! Pair this color with a good and trusting color treatment shampoo and you, my friend, are good to go!!

jimmy260

USA

It doesn't have the best aroma but it is very effective it doesn't leave Coontail and it goes on very smooth I've used it for 15 years over 15 years and I enjoy the shades it works quickly tones covers gray hair I use it and foils . Effectiveness Intermixable I've been using it over fifteen years .you can use it to break the base, I use to tone high lights. Good for block coloring. Low commitment hair color ,if you don't like the shade switch it out quickly Ease of Application Liquid is the best, I can always overbook myself because they go on very quick and about 35 minutes later you can shampoo out if you formulate correctly they have very beautiful shades some are discontinued some I find myself using over and over

Hairbyabel

USA

I have tried many brands of hair color. I have used brand name boxed colors from super stores and I have used expensive hair colors that only professionals can get there hands on, and out of ever hair color I have ever used Wella hair color is by far the best hair color I have ever used. Anyone can get there hands on Wella hair color; you do not have to be a professional to get this product. I like to get my Wella hair color from my local hair products store. My favorite Wella hair color is the Black Cherry in the gel state. I like to use gel color currently because I like to color only sections of my hair on top of my natural hair and the gel coloring is more firm and pliable; however, when I am coloring someone else whole head of hair Wella's liquid color does just as good and last just as long. I colored my hair a month ago... My roots are showing and it looks like a mess; however the color still shines as bright and dark as it did the day I first colored it! Effectiveness Wella's hair color is permanent and it is just that. Once it is there it is colored and it is going to stay that way until your hair grows out or you decide to change colors. Ease of Application Wella is simple and easy to use.

hcoalrlvieer

USA

Okay I don't use the Royal Blonde, but I do use Wella Color Charm. I favor the Sandy Gold. Color Charm is one of the best demi-permanent colors you can find at the beauty store. The color is gem faceted and in a demi perm it goes on exactly the way you want it to - it gives true color results to your grey so they look like you highlighted your hair, while adding a more subtle depth to the non-grey areas. That's if you're putting a lighter color on dark hair. Putting a dark shade on light hair will darken all the hair, even with a demi perm. I've tried a variety of demi-permanent colors, and one of the small handful of brands I return to again and again for reliable results is Wella Color Charm. It leaves the least damage (except for one other brand) and it is super easy to get a nice color change out of it.

el71

Tampa, FL

Wella toner's are trusted products used by professionals, as well as, individuals for altering hair color.  T11 is a golden blond toner, not a color, so remember you will need peroxide. I have found minimum impact on color is made using different developers, but peroxide with a higher volume can lighten hair more quickly. So, choose the volume and brand according to personal preference.  In-order to lighten hair and achieve desired shades of blond, you must know your natural highlights and how the base of this toner can react to them. The base of T11 contains very little ash, therefore, it can pull through natural red and yellow tones easily. As a result, the color may look brassy or orange. To combat this, you may need to mix it with another Wella toner that has an ash base.  Mixing more than one toner can allow you to select the tones you want to grab and accentuate or hide without a trace. This method, also, adds depth to your color.    Be sure to check a small spot for progress throughout the last half of the exposure time. This will help keep from over-exposing the hair and reduce the chances of negative results including color mishaps, unexpected reactions, and damaging the hair itself. The directions are clear and direct.  Read them completely before using and discontinue use, as directed, if an allergic reaction occurs.  Use of this product properly results in healthy shiny hair that resists fading between colors. The resulting color is bright and consistent.  Although, when mixed with another toner the shade may vary a little due to inconsistent ratios, touch-up work blends well and covers evenly.   I have been using this product for almost 15 years and my beautician personally uses it, as well.  I have tried other products, but none have produced more satisfying results. Wella products can be found at most beauty supply stores.

angelwings078

Jacksboro, TX