Since I am always dieting and watching my calories I bought this. It's a very thin liquid chocolate syrup. Gives the taste of chocolate but does have a "funny" not really real chocolate taste. I found that when I need my chocolate fix, I heat up a cup of water and add some of this syrup, to make a calorie free (very watered down version) of cocoa. It does satisfy my craving but if you are particular about your chocolate taste, this definitely pales in comparison - but then again, it's calorie free, so you might just put up with it.
Franklin Lakes, NJ