You really don't need to do the recommended pumps it calls for. I shampoo my hair using one small palm full to cleanse my shoulder length hair. That's all I need. Work it through, leave on for a minute or two and rinse. I don't shampoo my hair everyday, maybe 2-3x a week. When I shower, I rinse it WELL in between shampoos to remove other product; volumizer, styling mouse, hair spray. That cuts down on the cost dramatically and my hair is never greasy or too dry later. When I go to my hairdresser for a style or trim, she's always amazed and remarks on the health of my hair; that whatever I'm doing/using to keep on doing it!