I love the vitamin world fish oil. I have tried several brands of fish oil and vitamin world's are the best. They are the best because they do not have an aftertaste. Trust me, when taking fish oil that is what you want. I heard that fish oil was good to keep the cholesterol down and that is true. i had my blood checked twice last year for everything in the world and cholesterol was good to go. I take three of these every morning. The reason I like the vitamin world fish oil is the convenience of ordering online and the price is also good. Fish oil is normally one of the things that they run on sale. I do notice however that they cause my face to break out some and I am forty years old and this is odd. At this point in my life, I can live with a little acne though if I have low cholesterol. I recommend this Vitamin World fish oil with Omega 3. After all, I do not think anybody wants to eat fish everyday!