I have had my Harley Davidson Visa card for about five years now and love it. I was already spending quite a few dollars at the local Harley shop and figured that it would be great to be rewarded for it. The best thing about this card is that you get reward for using every time. The card has a great program that gives you points each time you shop. You can then use those points for in-store purchase and even earn gift cards for the Harley Davidson shops. By using this card, I have gotten really great concierge services and had some great dining experiences just for being a member. The best thing about being a cardholder is that each month Harley gives a brand new bike to one of its members. I use this card every time I have the chance. I would definitely recommend the card to everyone. Whether you are a bike owner or not, you will definitely enjoy the great benefits and discounts that come along with this card.