Generally, the word appletini makes my mouth water. So imagine how I feel when I'm holding a bottle of Victoria's Secret's Appletini Hypergloss Conditioner? I want to eat the whole bottle. While I wouldn't put this conditioner as being my favorite, the smell alone would make me want to buy it over and over again. It wasn't super moisturizing though and I felt that I was using more conditioner than I normally do with other conditioners. The price can be a little steep so I would watch for it when it goes on sale, usually around the holiday season. Effectiveness It made my hair feel soft, but I was using a bit more of the product. I have color treated hair and it worked well with my hair! It didn't change the tone at all. Scent The scent is amazing! It leaves your hair smelling like green apple all day. i wouldn't call this scent subtle but I wouldn't call it overpowering either, somewhere in between.