I have used the Vaseline brand for as long as I can remember. It was the first lotion I remember my mother using on me, and I am very happy that Vaseline Renewal Age Defying Lotion lives up to the name! It is one of my favorite lotions to come along in a long time. I use this lotion everyday. I apply the lotion to my face and wrinkles seem to just disappear! I will continue to use this lotion for a long time! Effectiveness My wrinkles are fading!!!