I clearly bought this product because I believed butter is 'more' unhealthy than butter. Basically, this product looks just like a butter spread but melts easily. This product (margarine) is marketed as being much healthier than butter, which is directly obtained from milk without too much processing. Overall, it is a good one-time buy to get away from the mundane bread-butter combo. However, I would stick to the good ol' butter!

naaru

Fremont, CA

I am so disappointed in the change you made in this product ! Why did you do it ? Its new name should be " I can't believe how tasteless this is. " Can you please changed it back ? I used only this as my butter, for years, even when the price went way up.

TracyCP

Waldro, MI

I gave up using ICBINB when you degraded it a year ago. How's that working for you?

bencv

Seattle WA

I used this product for years and loved it. It was my go to for margarine. For some unknown reason, they changed the formulation. Now it is tasteless and disgusting. I will never buy it again.

treaseek

Tulsa, OK

Are these people insane for changing the ingredients? Bought this product for years and now I won't go near it. Very chemical, strange flavor. Lost me forever unless they go back to original flavor. Yuck! Remember what happened with the new Coke formula? Didn't work out so well, now did it?

CarmenL15

Iowa

I've been using ICBINB sense 1990 and loved it from the first tub. It seemed to be the best substitute for butter out there. Not anymore. When I used the new formula for the first time I thought it was rancid. I went back to the store, picked one up with a different lot # and got the same funky smell and taste. Unilever, Who is running your food division? They may have saved you money on ICBINB production costs but they destroyed a STAR in you product line. Should I start looking for changes in your other products?

DavidK0715

Camarillo, CA

Like others I thought I picked up a bad batch as I have used ICBINB exclusively for years. Mold was growing in the new flimsy container as well. I commend the company for offering a refund as I do not want a replacement of the same bland product. Hopefully, they will return to the recipe we enjoyed for decades. Until then I will be searching for a new spread.

triggett

Roanoke, VA

Used it for years and now it sucks..dosent melt and no flavor..wrote them an email and told them and they send me a coupon for a free one...really I told you I dont like it and you give me a free one..cat litter would of been better..anyway found a another brand and moved on!!!

TJF1

MD

I have used I Can't Believe It's Not Butter for years and was looking forward to trying the new and improved version. What a disappointment!!!! It tastes horrible and it doesn't melt on toast. I figured I would use it in cooking. It took a long time to melt in a hot pan and when it did you would swear I added water to the pan but I didn't. I will never use it again and if someone asks me about it I will tell them not to use it. I'm going back to butter.

pattyannnoxie

Allentown, PA

UCBINB Light used to taste wonderful and have a great texture. But the new and 'improved' simplified formula tastes horrible. Well, actually, it doesn't have much of a taste. I hope they lose so many customers, they are forced to return to the old recipe. Or, at least offer a choice. Now, my family is forced to sample other spreads to find a replacement.

Bethany1

Red Wing, MN