I first tried the Ultimate Meal when I decided to stop eating sugar and convenience foods for breakfast. I have been using this product for over 10 years and love it. It satifies your hunger longer than anything else I have ever used. My body actually craves in the morning. Very tasty and satisfying. It is Vegan, full of green products and mixed with water, an apple and a banana. It is a whole meal which contains the most assimilable protein.