Is very close to a regular tasting bread. It is excellent toasted. Does not crumble as most Gluten Free breads tend to do. The price is high at my grocery store. I can get it from 4.49 to 4.99 on sale. Normally about 5.99 without the sale. It freezes well. I take out what I want for the day and return to the freezer so it remains fresh. My husband who does not have to eat gluten free ate some in a pinch and said it was really good. I have not eaten it not toasted so I can not rate that.