I am a gum lover - I chew it all of the time, and I love to try new flavor. I enjoy the type of packaging that Trident currently makes, and personally I think it's fun to tear through the packaging and retrieve the gum. It gives it a cool feel, however the most important part of any gum is the flavor. It is decent. There are definitely different gums out there, such as the Trident Strawberry/Lime gum, that have a better taste, but I still like this. The cinnamon is fairly strong but not overpowering. I use it mainly as a concentration device, and while it may just be a placebo effect, there are studies out there that say chewing gum before a test or mental activity as well as while doing the activity can increase brainpower. However, it's too bad that the gum will be discontinued by Trident because I did enjoy chewing it from time to time. Overall: 8 Grade: A- or B+ ***NOTE*** If you really want the gum, since it is much tougher to find this in stores, it is available in bulk on Amazon.