I would never have considered purchasing beauty products from a grocery chain, but a friend swore by this line so I figured I would give it a try. This is a wonderful body wash. It has a bit of a lather, but not over the top. It does have a sort of tingle feeling to it because of the ingredients, especially the peppermint oil and eycalyptus oil. The price is right and you feel like you are using a product that should have cost a lot more. Overall a wonderful product and one I continue to use. Effectiveness This body wash is extremely effective at leaving you with a clean and refreshed feel. My skin felt invigorated! Ease of Application It is extremely easy once you get used to how much you need to get the desired "froth" It took one time of using too much and another time of not using enough before I mastered the right amount. It is even easier if you use something like a bath sponge or loofa. Scent This has a clean and refreshing scent to it. It doesn't linger which is nice because I like to use a different brand of lotion and perfume and don't want the scents to compete.