OK so TV"s just keep getting better I get that, but this set is the best I have ever seen! It has so many extras built in and even it's basic features are t die for. The price is also just too good, I know we will be using this TV for years. (I hope). Picture Quality The picture quality is just awesome, I don't know the right words to describe just how good it really is. It has a feature called DynaLight and this automatically adjust the backlight color intensity based on the images. This really makes a big difference in the true definition of what you are seeing. Sound Quality The sound quality is exceptional, the set has the DTS TruSurround feature so it will automatically adjust the levels for clarity and quality no matter how high the volume is . Durability We have only had the set about 6 months but it performs very well and has had no problems at all. Design I really like the newer slim line of TV's that are being made now the are space savers and so much more attractive than those big bulksters we use to have around. Performance Top of the line. I think that my favorite feature would have to be the Game mode feature that gives you almost almost instant response. It reduces game controller delay by allowing the video signal to bypass certain internal circuits and shorten the signal to screen time. It makes it just so much faster you will notice a big difference.