My daughter has an extreme aversion to anything that even remotely smells or tastes like mint. She is five years old and it has been so difficult getting her to willingly bush her teeth on a regular basis. I was so happy when we finally found a toothpaste that she will use without crying about brushing. We had tried nearly every children's toothpaste on the market, available in our area, and would end up throwing most of them away. It was such a huge waste of money! When I read the label on Tom's I decided it was worth the extra cost to give it a shot. I am so glad we did! She likes the strawberry flavor and I like that it is natural ingredients. Tom's is well worth the little extra that it may cost! This will be her only brand of toothpaste from now on!