I love this brand, and i love this product! I, myself, have used this product and know a lot of other hairstylists who have used it and cant get enough of it!! It will and forever will be a continuously used product at my shop. You can use it to just add a little bit of lift at the roots, use it for a little bit of separation and texture, and you can use it to go all out and tease crazy! My child went as a mad scientist for Halloween and i used this to frizz her shoulder length hair and within a couple minutes i had every inch of her hair standing up!! She actually had people pulling on her hair because they thought it was a wig. I will say, that i can be a bit difficult to get out sometimes and would recommend a good clarifying shampoo around once a week to avoid any build up.