I first came into contact with this laundry detergent at a friend's house and she had washed her towels in it. The towels smelled amazing even a few days after the laundry was done. The mountain fresh scent makes a big difference in the way clothes come out smelling from the washer. Another aspect that really impresses me about this laundry detergent is how well it gets out stains. The acti-lift does a fantastic job at getting stains out without doing a major pre-treat. There have been times I have forgotten to treat stains before washing and will realize after they come out how bright and stain free they are. The actual laundry soap is a good consistency and dissolves well within the laundry. I have never had any issues with it leaving residue on my clothes. I would caution those who are sensitive to strong scents to stay away from this laundry detergent since the scent stays with the clothes for several days and could bother some especially those who use it on bed linens. The only reason I can't give it a 10 is because the price is so high but if you are willing to pay extra this is a great detergent.