I got hooked on Tarte products after using their Smooth Operator tinted moisturizer. The Clean Slate face primer was my second Tarte product. I can't say I love it, but it does work in terms of helping make up stay on longer and go on more evenly. I also end up using waaay less make up if I apply this first. The only major complaint that I have is that it can be a bit crumbly when I apply it. I've used other primers that go on much more smoothly. I wish that this were more like a light lotion than the crumbly texture. I wonder if it's only my particular product that has this issue because I don't see many complaints about this... I'm not sure I would pay full price for this primer, but I've gotten it in a gift set and, as a result, have several of this buggers now. Lastly, as with all Tarte products, I appreciate the clean, natural ingredients. I have extremely sensitive and dry skin, so I appreciate products such as this one that don't irritate it.