I switch shampoos a lot, and TRESemme is usually one of the shampoos in my rotation. When I got a coupon to try the Naturals line, I thought it was time to switch again. The first couple of times I used the shampoo, my hair was bouncy and shiny and I was quite pleased. However as I continued to use it, I noticed my hair getting a little more brittle, more hairs were being left in my brush. Concerned I originally chalked it up to stress. When my scalp started to itch, I knew it had to be the shampoo. I immediately stopped using it and went to one of the higher end brands that are in my rotation. It took a few shampoos to get my hair back to bouncy and shiny condition. I was quite disappointed with this brand, although I did enjoy the scent. Effectiveness At first my hair looked fantastic, but then it went downhill and became dry and brittle. Scent I am very sensitive to scents so I really enjoyed the scent of this product. It was not overpowering or too feminine. My husband even enjoys the smell on his own hair.