I have been using this shampoo on and off for years along with the "self Absorbed" product. I think both are similar but I use this one when I want some extra moisture. I have fine, thin hair that is color treated. Because of the processing and daily use of hair dryers my hair tends to get dry. I need a good shampoo and conditioner that adds the moisture back without weighing my hair down and making it limp. This shampoo works however, I do feel with every day use it does seem to get limp and weigh it down so I do not use this everyday. I use it maybe 2 times a week during the winter months when my hair tends to get dryer. I follow it up with the matching conditioner. I also feel it helps to retain the color in my hair in between treatments. Effectiveness This shampoo is very effective for adding moisture back into the hair. Great for color treated or other processing done to the hair. Scent The scent is pleasant. I would classify it as fruity.