I have very coarse, and extremely thick hair. It's also dry, and curly, with a tendency towards frizziness. The fact that TGI Bed Head Moisture Maniac Moisturizing Conditioner, is on the heavier side, is helpful to hair like mine. It is very moisturizing, and it brings out my curls, while reducing the frizz. It makes it easier to go without a de-frizzing product, which in the long run, saves me money. Effectiveness This is a moisturizer that advertizes itself as maniac moisturizing. In other words, it claims to be extremely moisturizing, and it does what it advertizes. It's very effective for dry hair. It really leaves my hair feeling soft, instead of dry and brittle. Since it effectively reduces frizz, it is highly effective at meeting my needs in a hair conditioner. Scent I prefer unscented, because my husband is very sensitive to any fragrances. If I do like a scent, it has to be natural. This aroma is too strong for my taste. But others will probably;y like it.