I first discovered Bed Head Dumb Blond conditioner, and the corresponding shampoo, when I was dying my hair blond and concerned with keeping my hair conditioned and my color from fading or getting brassy. It worked well then and now that I am back to my natural color (light brown) with some highlights and lowlights I still really like it. It does a great job of maintaining the color of my highlights and leaves my hair soft, smooth and shiny. It is really thick so it stays in my hair well without dripping into my eyes when I put it in and then let it sit while I finish my shower. I have very thick hair that depending on its mood can be curly, wavy or poofy and this helps keep my hair smooth and my ends look and feel great. Even when I heat style my hair it stays hydrated and smooth and doesn't get that "crispy" feeling that heat styling can cause. It also smells really good. And the scent lasts without being overpowering.