I have being used Sure deodrant for as long as I can remember. I remember my mom using it therefore when I started buying my own products I naturally bought it also. I love the different scents that it comes available in, the sizes, and the price is reasonable. Sure deodrant is a deodrant that keeps me feeling clean, fresh, and confident. I don't have to worry about embarassing underarm odor or having to constantly check to make sure that I am still fresh. I put it on in the mornings after showering and go on about my day. At the end of my day it is still working as though I just put it on. Still fresh. Sure deodrant is a brand that I love and trust as an aid to my daily hygiene. I will continue to use it and continue to recommend it as long as it continues to keep me fresh and clean.