I know a lot of people complain this store is expensive. I would not buy certain items here, such as le cruset, which you can find discounted at other places like bed bath and beyond. However, they carry a great selection of smaller lesser priced things that are not so easy to find elsewhere. They have food coloring made for icing and other heavy duty tasks (regular liquid food coloring waters it down too much), an incredibly wide range of cookie cutters, and some adorable cupcake paper, wrappers, etc. They always come out with a wide range of holiday baking items as well and they make for wonderful gifts. Where else are you going to such a range of various holiday shaped baking or kitchen items? They also have amazing sales after holidays so if you have room to stock up make purchases after and save for the next year. If you sign up for the email, you can find out when they have sales and clearances, which actually are great deals. Every once in a while they even have sales on year round expensive items like all-clad! Another great thing I love is that they have classes listed on the website.