I occasionally use the Suave brand, but, I do have to say this Suave Naturals Fresh Mountain Strawberry Shampoo isn't one of my favorites. The "strawberry" scent that it claims to have is a really fake scent. I wasn't at all impressed by it. Effectiveness As far as getting your hair clean, yes, it does the job. Scent I really didn't enjoy the scent of this at all, too fake.