I really love Suave Naturals Refreshing Tangerine Shampoo!! It has such a refreshing and fresh scent. It smells like fresh tangerines and smells good enough to eat . It is just like waling through a tangerine grove. It does a wonderful job of cleaning my hair and making it feel so soft and fresh. It also gives it a super shine. It is a wonderful product and the price is reasonable. I have been buying Suave products for many years and will continue to purchase and use them. it really fits my needs and budget. I love to try many different scents and types of the Suave shampoos. It is my favorite brand for hair and skin products. Effectiveness I would say that this fabulous shampoo is very effective at cleaning my hair and keeping it in great condition. My hair is always very soft when I use any of the Suave shampoos and conditioners. Scent I love the very fresh tangerine scent! It has a very pleasant aroma and it is never too strong.