I always get moisturizing body washes because my skin gets dry and ashy a lot. I knew this would probably not work that great because sometimes the price says it. I got it though because I only had a couple bucks on me and I needed body wash. Anyway, it really sucks badly. I need to squeeze out a lot onto my loofa in order for it it somewhat lather up but it just washes right out. After I got out of the shower, I was so itchy all over my body because it just made my skin dry instead of moisturized. Effectiveness It's pretty awful. It is not moisturizing like it says it is. In fact it dries out my skin and makes me feel all itchy afterwards. I have to immediately apply lotion all over my body right after I dry off otherwise I'll be annoyed with the itchiness. Scent The scent is pretty pleasant but that's not the most important thing. I would rather it be non-scented and work right at moisturizing my body.