I've had Straight Talk for almost 15 years. In the beginning, it was dicey. Simply because it was a new company trying to gain footing and get going. But over the past 5 years or so, it's great!! You can choose from a variety of phones at Walmart. And to activate it, all you have to do is follow a few prompts on the phone. As far as service plans...you can just call and use your debit card in the automated system. It's $35/mo for unlimited EVERYTHING!! You really can't beat that.