From the makers of Sugar in the Raw, this Stevia product had high expectations from me since I enjoyed Sugar in the Raw. Overall, it tastes great in coffee. I also mix it in with unsweetened cranberries occasionally. It is a healthy alternative to artificial sweeteners with potentially harmful chemicals. Stevia is a natural product and it is rising in popularity very quickly. It does have a finer texture than Truvia does. It is a great substitute for sugar and you will find plenty of taste as well.