I have to say, I was skeptical of this cereal at first. Special K in my mind meant cardboard cereal meant to help lose weight while doing nothing for the taste buds. After I tried it, I have to say I love it! This cereal has added protein and is not too sugary like other cereals are. There is also a slight cinnamon taste that compliments the flakes perfectly. This cereal has everything; protein, fiber, and flavor all in one. While many cereals leave a sugary after feeling to teeth, this does not happen with special K protein. I would definitely recommend this cereal to anyone. An additional bonus for buying this cereal is the special "kelloggs family rewards" code that comes with it that earns reward items. For anyone looking for a cereal that is designed to help lose weight without tasting like a cereal that will help lose weight, this is the way to go. Definitely one of the better cereals on the market.