I needed a small, excellent digital camera to take on international trips, as I didn't want to pack something heavy or large. I couldn't imagine carrying something large on airplanes, buses and trains. I also needed a camera that takes great pictures. With the Sony Cybershot W330 I get it all. It takes great pictures and it's small. The cool thing is that I don't have to pack a separate video camera. This Sony records very nice videos. Image Quality The pictures are very clear. This Sony has a great zoom on it so I can get the very shot I want. It also has various picture taking settings for a variety of environments. I've taken many pictures in museums that don't allow flash. All of those pictures come out great. Some, I have framed on my walls. Performance Since this is a digital camera, I take multiple pictures just in case I don't get the shot I want. However, most shots turn out wonderfully. With the variety of settings, I can choose how I want my picture to turn out. Plus, there's an in picture editing mode as well. Ease of Use It's a point and shoot camera at its best. It takes great pictures easily. Just choose your setting and press the button! Durability My camera has been lugged around thousands of miles. It's been in freezing weather, heavy humidity and rain, but never gave up. Battery Life The battery lasts all day when taking pictures. When taking videos, it will last about 45 minutes. I always carry an extra just in case. Portability It's a very small camera that fits into most pockets.