When I found this body wash from Softsoap, I thought it looked a lot like their hand soaps. If I hadn't gotten a good deal, I probably would have never purchased it. I chose this particular Nutri Serums Body Wash because I liked the scent. I prefer fruit-based fragrances, the lighter the better. The Vitamin E was just a bonus. When I first used the wash I was very happy with it. It cleaned well and did not seem like hand soap (I was afraid it might). The fragrance continued to be pleasant in the shower. The thing I really love about this product is the little Nutri Serum beads in the shower gel. It may sound a little crazy, but I loved popping all of the beads when I used it. Strange, right? I just couldn't help it - it was like popping bubble wrap and I ended up taking longer in the shower whenever I used this soap. I recommend this product because it works well, smells nice, and adds a little bit of fun to my day. The normal price may be a little high, so watch for sales.